Special ‘International Edition’ Webinar | EdGate

Special ‘International Edition’ Webinar Align to Open New Markets

Discover how Companies are Approaching and Accessing the U.S. EDU Market

International Education Publishers and EdTech providers have a unique challenge when it comes to accessing the U.S. market: Complexity. Unlike most other countries, the 50 States equals 50 sets of learning standards and unique legislative requirements to boot.

Join EdGate and a terrific group of panelists for a special edition webinar as we work to unravel these complexities, and learn how your team can develop a streamlined process to access and effectively compete and win in the U.S Education marketplace.

Some of the questions and topics we will cover include:

What’s the difference between aligning and mapping curriculum?
What are some of the major differences in standards on a state to state basis?
Where can you turn to streamline adoption processes and how can your team get started?

This is a must watch webinar for any EdTech provider or international publisher looking to break into the U.S. Market, and will be valuable for those seeking expansion to new states.

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Join us February 27, 2025 at 11 AM PST, 2PM EST

There will be a Q&A; portion, so please bring your questions!

Register Now

About the Panelists and Special Guest

Rich is passionate about eEdTech and helping people discover pathways to successful careers. He leverages his many years of business experience in strategy, product development, brand creation and sales & marketing as a frequent industry speaker and sought after consultant.

Beginning his career in digital marketing and web development, Rich was recruited into the private, independent school market to help usher in digital technologies and social media. During this time, Richard served as a student advisor, and was nominated to serve on the CAIS (Connecticut Association of Independent Schools) Technology Commission. In 2012, Rich joined York & Chapel, a brand and digital transformation agency where he began working with secondary and higher ed clients, developing strategies for student engagement and pathway creation. In 2014 Richard founded CareerPath, a SaaS engagement platform. Over the past ten years, Rich has given back to the industry as an advisor to numerous EdTech startups, and generally has had a blast doing what he loves to do — help others succeed.

Will Gordon - As BOOKR Kids’ Head of Sales, Will is focused on opening new markets and formulating strategies that drive growth in the edutainment domain. He collaborates closely with leaders in the EdTech industry to foster new partnerships and expand Bookr Kids presence globally.

Will has extensive experience in the global EdTech sector, with companies like World Family English holdings, Highlights for Children and Urban Planet, and began his career as a High School English Teacher

Gina Faulk has over 25 years of experience in publishing: both online and print. As General Manager for EdGate, she focuses on strategic business development, B2B and industry partnerships. She works closely with the EdGate team of professional educators, taxonomists, and developers to create solutions to help publishers expand their market. Today EdGate provides education standards and alignment services and SAAS to over 250 clients across all K-12 subjects.

Mike Campbell is a proven international educational leader with over 30 years experience in all facets of business, from product development and brand creation to customer acquisition. With a deep understanding of K-12 and Higher Education educational technology and publishing, along with corporate and educational training, Mike is a sought after resource for companies looking to expand market share and increase revenue.

Currently, Mike is part of a highly skilled team creating a new international K-12 school, an seasoned advisor, and a trusted provider to a number U.S. and international EdTech concerns.

Mike Campbell is a proven international educational leader with over 30 years experience in all facets of business, from product development and brand creation to customer acquisition. With a deep understanding of K-12 and Higher Education educational technology and publishing, along with corporate and educational training, Mike is a sought after resource for companies looking to expand market share and increase revenue.

Currently, Mike is part of a highly skilled team creating a new international K-12 school, an seasoned advisor, and a trusted provider to a number U.S. and international EdTech concerns.

Will Gordon - As BOOKR Kids’ Head of Sales, Will is focused on opening new markets and formulating strategies that drive growth in the edutainment domain. He collaborates closely with leaders in the EdTech industry to foster new partnerships and expand Bookr Kids presence globally.

Will has extensive experience in the global EdTech sector, with companies like World Family English holdings, Highlights for Children and Urban Planet, and began his career as a High School English Teacher

Gina Faulkhas over 25 years of experience in publishing: both online and print. As General Manager for EdGate, she focuses on strategic business development, B2B and industry partnerships. She works closely with the EdGate team of professional educators, taxonomists, and developers to create solutions to help publishers expand their market. Today EdGate provides education standards and alignment services and SAAS to over 250 clients across all K-12 subjects.

Rich is passionate about eEdTech and helping people discover pathways to successful careers. He leverages his many years of business experience in strategy, product development, brand creation and sales & marketing as a frequent industry speaker and sought after consultant.

Beginning his career in digital marketing and web development, Rich was recruited into the private, independent school market to help usher in digital technologies and social media. During this time, Richard served as a student advisor, and was nominated to serve on the CAIS (Connecticut Association of Independent Schools) Technology Commission. In 2012, Rich joined York & Chapel, a brand and digital transformation agency where he began working with secondary and higher ed clients, developing strategies for student engagement and pathway creation. In 2014 Richard founded CareerPath, a SaaS engagement platform. Over the past ten years, Rich has given back to the industry as an advisor to numerous EdTech startups, and generally has had a blast doing what he loves to do — help others succeed.